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XR technologies, i.e. VR, AR and MR, are widely used in countless industries. Virtual, augmented and mixed reality are used in industries such as automotive, fashion, military, trade, sports, furniture, recruitment, games, tourism and many others.

Automotive

In the automotive industry, companies often use virtual reality (VR) to simulate and test parts and systems without physically building them. Thanks to VR, companies can check and improve designs, as well as reduce costs and time needed for the production process.

AR and MR

Fashion

Thanks to augmented (AR) and mixed (MR) reality, customers can visualize how a given garment will look on them, which enables them to accurately imagine the end result and helps in making purchasing decisions.

Army

Thanks to VR, soldiers can practice and simulate various combat situations in a safe, controlled environment, which allows them to be better prepared for operations at the front. VR also allows for faster and more effective training of soldiers, as simulations can be repeated and adapted as needed, without having to spend large sums on physical exercises and ammunition.

Trade

AR helps customers visualize how the product will look in their home, which allows them to accurately imagine the end result and helps in making purchasing decisions. AR also allows you to share additional information and features, such as color options and product size, which increases its attractiveness and facilitates the purchase process.

Sport

Thanks to VR, athletes can practice and simulate various situations related to their sport, which allows them to better prepare for competitions and improve their performance. VR is also making some workstations in gyms more attractive.

Furniture

Augmented reality is used in the furniture industry as a tool to create interactive and realistic experiences for customers. Thanks to AR, customers can visualize how the furniture will look in their homes, without the need for physical assembly, which allows them to accurately imagine the final effect and helps in making purchasing decisions.

Recruitment

In recruitment, virtual reality is a great tool for evaluating candidates for positions. Thanks to VR, employers can simulate work situations and check how a candidate copes in difficult situations, which allows them to better understand their skills and competences.

VR and AR

Games

VR allows players to directly enter the game world and experience it as part of virtual reality, which adds depth and authenticity to the gameplay. AR, on the other hand, allows you to combine the real and virtual worlds, which gives players the opportunity to play games in a real environment and use its elements to interact with the game.

360VR videos

Tourism

VR and AR are great tools to enhance the user's travel experience. VR allows tourists to take a virtual tour and experience places they cannot visit in reality, and AR allows to add additional information and impressions to the real environment, such as stories and legends about the visited places.