Real Estate Visualization
Technology
VR
Client
Private information
Industry
Real estate
Goals and challenges
The business goal of the project was to enable potential clients to see and familiarize themselves with the real estate project before its implementation. The most important challenges of the project also included the most accurate reflection of the target building and the creation of an interactive environment encouraging the purchase of apartments in the offered housing estate.
Solution
The project consisted in creating an interactive application in which the end user could immerse himself in a three-dimensional visualization of the apartment, which made it possible to obtain a realistic image of the project. Thanks to the interactivity of the project, users could freely move around the visualization and change the perspective, which allowed for better understanding and purchasing confidence. The application allowed to present several different variants of the project, which allowed potential buyers to choose the best option. The application made it possible to personalize the project by changing the color of walls, furniture and other interior elements.
Result
The most important result of the project was an increase in apartment sales by as much as 14%. High-resolution VR visualization helped to present the project in a more attractive and realistic way, which translated into a significant increase in buyer interest during the showroom presentation and during housing fairs. The project also improved communication with the client - the application allowed for a thorough explanation of all aspects of the project, which helped to convey all important information and increase understanding. What's more, the application accelerated the process of making a purchasing decision by the customer, while reducing the costs incurred for marketing and advertising.